If you really want to stand out from the crowd and to highlight what makes you different from others, you must build both employer brand and your internal and external communications. This is particularly important if you wish to attract and retain outstanding talent.

Your employer branding does not happen overnight, it has to be nurtured. Your employees must be truly engaged in the direction of the company and in the company’s future. Brand building includes all company related content – from social media channels and career websites to already employed staff, all of which are seen as a mirror to your organisation by prospective employees.